In the early 80's Brian bought his first new bike with money earned from a paper route: a Royal Enfield. As a result of using the bike back and forth to multiple swim workout locations and school, the bike was in need of service. After trying a few shops in his home town of Lincoln NE, he came upon the Bike Peddler whose owner was involved in aquatics also. Brian joined the Velo-city race team out of the Bike Peddler and started road racing as a junior.

Aquatics was still his focus, until he got his first job with Bicycle Specialties in Omaha, from then on his career focused on the cycling industry. Brian relocated to Fort Collins Colorado and worked for multiple independent shops until he was offered a job with a large outdoor sports cooperative where he was promoted to shop and then store management. In 2002 he took a job with Winter Park Resort, while there he made successful efforts to expand their summer cycling business. This project is now known as the Trestle Bike Park. In 2005 Brian returned to his previous job which required moving his young family multiple times.

Landing by fate in Bozeman in 2010, Brian and his family fell in love with the community, rather than move again with his current position, different opportunities were explored. He earned his MBA degree and then bought the Bike Peddler as the next logical step.